"Our client shoe-shop.com had historically been a consistent spender with Mail newspapers. Christopher Wallace (sales rep) suggested organising a meeting between us the agency, the client and representatives for the Mail.

This proactive approach helped us have a highly productive meeting that resulted in the client agreeing to re-test the Daily Mail through a series of full colour page adverts (we had been using fractional classified adverts).

The Response Team refreshed the creative execution and we also used a tactical placed 5x2 advert (signpost) in display or relevant pages such as health on a Tuesday to direct potential customers to our classified advertisement. The result; shoe-shop responses have risen dramatically.

The client is impressed with the collaborative effort made between us the agency and Mail newspapers, and I am confident that we will continue our advertising schedule into the autumn season, something that looked unlikely only a few weeks ago. A triumph for everyone involved. Well done Chris!"